Guest Arrival & Refreshments
Please arrive no later than 11:30am for a 11:45am start.

Welcome to Amazon House 2026
Ruth Diaz, VP, Amazon Fashion & Sports, sets the stage for a day of strategic insights, innovation, and peer-to-peer dialogue on the future of fashion and sports commerce.

Business of Fashion Insights
Exclusive preview of Business of Fashion x Amazon 2026 insights report on Fashion & Sports E-commerce - data-driven insights on the trends reshaping your industry.

Amazon in conversation with…
Amazon's MD of Apparel sits down with leaders from some of the most loved fashion and sports brands for an unfiltered discussion on the future of online retail, evolving consumer expectations, and how they're driving growth in a digital-first world.

AI Innovations
Pier Paolo Cirillo, Amazon Technology VP, reveals how AI is transforming the customer experience - from agentic systems to multi-modal innovation that's redefining discovery, personalisation, and commerce at scale.

The Intersection of Sports and Community
World Federation of the Sporting Goods Industry CEO, industry and sports brands leaders explore how sports, culture, and commerce converge to champion the "Need for Movement" in communities. 

Making a Positive Impact
Fashion Brands Uniting Around The Climate Pledge: Amazon's Chief Sustainability Officer joins Stella McCartney to explore how leading fashion and sports brands are coming together to accelerate progress toward net-zero, advance circularity, and help shape a more sustainable future for the industry.

Fireside Chat
Russ Grandinetti, SVP, Amazon International Stores, has navigated so much in over 28 years at Amazon. He will share insights on disruption, innovation, culture and how to lead global organisations in an age of AI. A peer-to-peer conversation followed by Q&A.

Gala Dinner
Evening drinks reception, followed by dinner and music - an opportunity to continue the conversation into the summer evening.